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The Secret Weapon Hidden in Plain Sight
What if the key to doubling your spa’s revenue wasn’t more clients—but more connection?
In the ever-evolving spa industry, it's easy to get caught up chasing the next big trend. But ask any successful spa owner what really transformed their business, and many will tell you the same thing: they stopped focusing on getting more people in the door… and started focusing on giving their current clients a reason to stay.
That’s where loyalty platforms come in.
“Loyalty programs are one of the most important things you should do if you want to encourage loyal behavior from your clients and guests,” says Jason Everett, salon business coach and founder of High Performance Salon Academy.
These aren’t the dusty punch cards of the past. Today’s tools—like Kangaroo Rewards, MassageBook, and Perkville—offer powerful ways to build relationships, automate engagement, and create revenue you can count on month after month.
In this article, we’ll explore the exact tools that help spa owners shift from unpredictable to unshakable. Whether you run a solo practice or manage a multi-room retreat, these loyalty platforms aren’t just tech—they’re the bridge between occasional visits and lifelong clients.
Let’s take a look at the platforms turning loyalty into leverage.
The Real Problem: One-Time Clients, Unpredictable Revenue
You know the drill: A new client comes in, uses a discount code, raves about your service… and disappears forever. It happens more often than not. The constant hustle of attracting new faces while losing past clients is exhausting and unsustainable.
Loyalty programs shift the focus from chasing to cultivating. Instead of spending time and money bringing in strangers, these platforms help spa owners strengthen the relationships they already have.
They encourage behaviors that support growth—pre-booking, trying new services, sharing with friends—while giving clients a sense of appreciation and status.
As Jason Everett puts it, “Start rewarding the behavior that you want… pre-booking, trying other services, showing up on time.”
That mindset shift is the beginning of long-term, stable income—and that’s where the right tools come in.
The Tech That Drives Loyalty: Spa-Focused Tools Overview
Kangaroo Rewards
Kangaroo Rewards is a fully customizable loyalty platform that helps spa owners create a branded, automated reward system that works online and in-person. Clients can earn points for spending, referring friends, checking in, or engaging with the business on social media.
What makes it stand out?
Branded mobile apps
Tiered VIP programs
Integration with POS, Shopify, WooCommerce, and more
Push notifications, SMS, and email marketing
If you’re looking to gamify loyalty and offer perks like birthday gifts, referral bonuses, or exclusive events, Kangaroo gives you the infrastructure to make it seamless.
Pro Tip: Kangaroo’s tiered structure is perfect for encouraging clients to "level up" their loyalty through additional visits or higher-value services.
Expert Insight: Jason Everett says, "You want to reward loyalty for them to become a better customer… use those other services."
MassageBook
MassageBook is known as a comprehensive practice management tool for massage therapists, but its membership program is what earns it a spot in this list.
Core features:
Recurring monthly memberships with service credits
Automated billing and reminders
Credit rollover for unused services
It’s simple, effective, and perfect for solo therapists or small teams who want predictable income and consistent appointments.
Real-World Benefit: A therapist using MassageBook can turn occasional visitors into subscribed members who auto-pay monthly—and actually show up.
From spa business expert Daniela Woerner: “When you have recurring revenue through membership… you can take more risk… you can make more strategic decisions.”
If your spa model relies on appointments and steady cash flow, this is a tool worth testing.
Perkville
Perkville takes a fun, gamified approach to spa and wellness loyalty. It connects directly with platforms like Mindbody and Club Automation to offer points for actions like booking, attending, referring, sharing, or even posting on social media.
Highlights:
VIP tiers and status challenges
Custom rewards: services, products, or gift cards
Great for referral-based growth
Perkville gives clients a sense of accomplishment—and that feeling of progress keeps them coming back.
From the Boulevard Team:
“Encourage multiple visits... more time to build genuine relationships.”
If you want to create a community vibe and make rewards feel fun, Perkville is a great fit.
Expert Advice on Designing a Loyalty Program That Works
Each tool is only as good as the strategy behind it. And that’s where insights from real-world spa consultants come into play.
Jason Everett’s 3 Loyalty Tips:
Reward behaviors you want (pre-booking, punctuality, new services)
Avoid discounts; offer upgrades (aromatherapy, longer massages, hot towels)
Make loyalty visible: branded cards, special seating, or even different capes for VIPs
"Make it an upgrade, not a discount," Jason emphasizes. "Don’t lose money trying to gain loyalty."
Daniela Woerner’s Membership Perspective:
A good membership plan gives spa owners breathing room to plan ahead.
Members become emotionally and financially invested in returning.
Boulevard's Tips:
Use loyalty to encourage consistent visits (e.g., monthly check-ins)
Offer personalization: different plans for different client types
Choosing the Right Platform for Your Spa
Every spa has different needs. Here’s how to pick the right loyalty tool for yours:
Question |
Best Tool Match |
|---|---|
Do you want point-based gamification? |
Kangaroo or Perkville |
Want simple membership with credits? |
MassageBook |
Need deep referral tracking? |
Perkville |
Want branded apps & omni-channel? |
Kangaroo |
Solo therapist needing automation? |
MassageBook |
Bonus Tip: Try free demos or trials. Most platforms offer onboarding assistance, so you don’t have to build from scratch.
From Tools to Transformation
Imagine this:
A client books a facial. After checking in, she receives a push notification offering double points for adding on a massage.
She pre-books her next visit, refers a friend, and racks up enough points for a free aromatherapy upgrade.
She now visits monthly and brings her best friend.
That’s loyalty in motion—and that’s what these platforms make possible.
Whether you choose Kangaroo for its gamification, MassageBook for simplicity, or Perkville for referrals, the key is starting.
Conclusion: Loyalty That Pays Off
When your spa is running on random promotions and price cuts, you're surviving.
When it's running on automation, retention, and smart loyalty tools? You're thriving.
"It’s not about giving away discounts—it’s about recognizing and rewarding the people who keep your doors open." —Jason Everett
Key Takeaways:
Loyalty programs are behavior-shaping tools, not just client perks.
Kangaroo, MassageBook, and Perkville each offer unique ways to engage and retain clients based on your business model.
Discounting isn’t necessary to build loyalty—strategic upgrades and experiences work better.
Recurring revenue through memberships gives spa owners confidence to plan, grow, and serve more effectively.
Now it’s your move.
Explore one of these platforms. Talk to your team. Run a small trial. Even the simplest loyalty system, when implemented with care and creativity, can unlock a whole new level of stability and success for your spa.
And if you're still unsure where to begin, follow Jason Everett's advice: "Pick the behavior you want most—and reward it."
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