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How Hydrafacial’s New Advisory Councils Are Giving Practitioners a Stronger Voice in the Future of Skincare
If you’ve ever ended a long day feeling torn between wanting to give your clients the very best and trying to keep up with the nonstop shifts in aesthetics, you’re not alone.
Many practitioners feel that quiet pressure — the sense that the industry is evolving faster than any one person can keep up with. And beneath that is an even more personal hope:
I just want to feel supported. I want to know my voice matters.
That’s why Hydrafacial’s newest move has hit home for so many providers. The Beauty Health Company has launched the Hydrafacial Advisory Councils, bringing together dermatologists, plastic surgeons, nurses, and estheticians to help shape what Hydrafacial becomes next.
This isn’t just a corporate update. It’s a sign that a major brand is finally saying:
“We’re listening. Tell us what you see every day.”
Hydrafacial CEO Marla Beck put it simply:
“Providers have always been at the heart of Hydrafacial.”
And for anyone who’s ever wished brands understood what really happens in the treatment room, that statement feels like a breath of fresh air.
When a Brand Finally Stops Talking At You — and Starts Talking With You
Every practitioner knows the feeling of adjusting a protocol because you can instantly tell what a client needs — something a manufacturer could never see from a boardroom.
Sometimes it’s the way a client flinches at a certain sensation. Sometimes it’s how their skin responds when you add an extra pass.
If you’ve ever thought, I wish the people creating these treatments could see what I see every day, this initiative speaks directly to that.
The Advisory Councils were created specifically to help bridge the gap between:
what clients want
what practitioners observe
and what brands create
Board-certified dermatologist Dr. Whitney Bowe, MD, explains why that gap matters more than ever:
“Clients today are incredibly savvy. They’re informed, curious, and looking for treatments that feel tailored to their lives and their skin.”
Her insight reflects what many practitioners experience daily — clients doing their own research, comparing treatments online, and expecting highly personalized care.
By inviting practitioners into the innovation process, Hydrafacial is acknowledging something simple but powerful: the real experts are the ones touching skin every single day.
Listening to the People Who Know Clients Best
Trends shift. TikTok goes wild over something new. Clients ask about treatments they've never tried, or they want results that feel natural rather than dramatic.
It can feel overwhelming to keep up — especially if you’re running a business, managing staff, and trying to maintain your own energy.
That’s why these new Advisory Councils matter. They allow Hydrafacial to hear what’s happening in real treatment rooms, not just in theory or on paper.
Licensed esthetician and educator JoElle Lee, LE, captures this perfectly:
“The real breakthroughs in aesthetics come from what we see in treatment rooms—what’s working, what isn’t, and what clients respond to emotionally.”
Her words resonate because they validate what practitioners often feel:
your lived experience is data.
Your instincts are expertise.
Your observations are worth more than marketing copy.
This initiative is designed to bring that lived experience directly into Hydrafacial’s evolution.
Meet the Leaders Guiding Hydrafacial’s Next Chapter
When you look at the Hydrafacial Advisory Councils, one thing becomes clear right away: this isn’t a token group of advisors.
It’s a broad community of dermatologists, plastic surgeons, nurses, and estheticians who all bring different lived experiences from their treatment rooms.
And at the center of this effort are the inaugural chairs—the individuals chosen to help set the tone and lead the councils forward.
The three inaugural chairs include:
Dr. Ted Lain, MD – a respected board-certified dermatologist known for combining science-driven care with a compassionate, real-world understanding of patients
Blaklee Paige Smith, NP – an experienced nurse practitioner who brings both clinical expertise and a deep awareness of client expectations
Kelly Horton-Beeman, LE – an accomplished licensed aesthetician who understands the realities of hands-on service and client connection
These leaders help shape direction, priorities, and the overall mission of the councils—but they are not the only voices. Hydrafacial’s website showcases an extended roster of council members across dermatology, plastic surgery, aesthetic medicine, and esthetics.
Together, they form a diverse, practitioner-centered team committed to sharing real treatment insights, client patterns, and evolving trends.
Aesthetic physician Dr. Steven Harris, MBBS, MBCAM, explains why having this kind of broad and practitioner-led representation matters so much:
“When brands involve practitioners at the ground level, you end up with safer, smarter, and more natural-looking results for clients.”
His point reinforces something many providers quietly hope for: a future where decisions aren’t made in isolation, but shaped by the people who see client needs up close every day.
With a wide council and clear leadership, Hydrafacial is taking a meaningful step in that direction.
For a full look at every practitioner involved, Hydrafacial has published the complete roster on their website under the Hydrafacial Advisory Councils section.
Education That Feels Real, Not Theoretical
If you’ve ever left a training session thinking, This didn’t cover what actually happens during a busy day with real clients, you know how frustrating education can sometimes feel.
Hydrafacial’s councils aim to change that.
Their focus includes:
real-world technique guidance
handling less predictable skin responses
building confidence with booster combinations
simplifying explanations you can give to clients
refining protocols so they feel natural, not rigid
Dermatologist Dr. Karan Lal, DO, MS, FAAD, explains why better education matters so much:
“The future of aesthetics isn’t about more devices—it’s about better education and more confident providers.”
And he’s right. When you feel confident, your clients can feel it too. Confidence creates trust, and trust is what keeps clients loyal in a crowded market.
In a Noisy Marketing World, Real Stories Still Matter Most
Many practitioners feel pressure to show perfect before-and-afters or speak with polished marketing language that doesn’t feel like them. But clients today can sense when something doesn’t feel authentic.
That’s why Hydrafacial is also focusing on its Ambassador Network — real practitioners sharing honest stories in real ways.
Marketing strategist Alisha McCants, MBA, offers a grounding reminder:
“People don’t want perfection—they want to see themselves in your stories.”
Your everyday work — the reassuring explanations you give, the gentle adjustments you make, the way you celebrate client progress — that’s what resonates with people.
And Hydrafacial is encouraging its ambassadors to lean into that truth.
What This Means for Spas and Practitioners Who Want to Stay Ahead
If you’ve ever felt like you're always trying to “keep up,” not because you’re behind but because everything moves so fast, this initiative is designed to make things feel a little less chaotic.
With practitioner voices leading the way, you’ll have:
clearer insight into emerging trends
updated protocols rooted in real treatment scenarios
better educational support
community-driven learning
more trustworthy client communication tools
This is especially helpful for anyone who worries about falling behind or being overshadowed by competitors with bigger marketing budgets.
The Advisory Councils make sure the people doing the work — not just the people selling the devices — have a say in where the industry is going.
A Future Where Practitioners Feel Supported, Seen, and Heard
It’s easy to feel alone in a fast-changing industry, especially when you’re trying to give excellent care while managing the pressures of a growing business.
But Hydrafacial’s new initiative is a reminder that you don’t have to navigate it all alone.
To stay grounded in a changing landscape, it helps to:
stay curious
trust your instincts
connect with communities where practitioners share insights
observe the small clues clients give you during treatments
engage with education built by people who’ve walked in your shoes
These small actions help you stay confident and connected — two things every practitioner deserves.
The Hydrafacial Advisory Councils aren’t just about product development.
They’re about honoring the people who make the aesthetics industry what it is: you.
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