Emlyn Brown's New Chapter at Mandarin Oriental

Mandarin Oriental has taken a bold step in redefining wellness by welcoming Emlyn Brown as its new group director of spa, leisure, and wellness.

For those who follow the spa and hospitality world, this move signals more than just a change in leadership—it reflects how seriously the brand is leaning into wellness as a defining part of the guest experience.

Building on a Legacy

Brown steps into the role following Jeremy McCarthy, who helped Mandarin Oriental earn a reputation for innovative programs that balanced ancient practices with modern wellbeing.

Under McCarthy, guests were introduced to initiatives like Intelligent Movement—a program designed to combat sedentary lifestyles—and mindfulness-driven events such as the annual Silent Night.

His work also set the tone for colleague wellness, recognizing that staff health is as vital as guest satisfaction. Now, with Brown at the helm, Mandarin Oriental is poised to deepen this legacy and expand it in new directions.

A Career Shaped by Global Wellness

Brown is no stranger to large-scale wellness strategy. Over the last two decades, he’s worked with some of the most respected names in hospitality, including Six Senses, Jumeirah Group, Resense, and GOCO Hospitality.

Most recently, he spent seven years at Accor, where he oversaw wellbeing strategy and development across a portfolio that stretched from luxury resorts to urban hotels.

That background gives him a panoramic view of wellness trends across cultures.

He has seen firsthand how guest expectations are shifting—from simple spa treatments to integrated journeys that touch on movement, mindfulness, nutrition, and design.

Spas That Inspire

Mandarin Oriental’s wellness offerings today are already diverse, from the Zen-inspired spa at Lake Como to water-based thermal experiences at Costa Navarino, and even the breathtaking spa facilities in Tokyo where saunas open up to skyline views.

These spaces show how the brand has evolved beyond city hotels to become a leader in resort-driven wellness.

Brown’s arrival suggests that the group will continue this path—designing spas that are not just amenities, but destinations in their own right.

What This Means for Spa Owners

For spa professionals watching the industry, Brown’s philosophy offers lessons worth noting. His approach emphasizes personalization and meaningful connection, moving away from one-size-fits-all treatments.

The future isn’t about offering the longest massage menu; it’s about creating experiences that guests remember long after they leave.

This can mean weaving in local culture, adding mindfulness practices to traditional treatments, or re-thinking the role of design—gardens, water features, and sensory details that immerse people fully.

Looking Ahead: Tech Meets Tradition

Another likely area of growth is the blending of technology with traditional wellness. While nothing replaces the human touch, tools like personalized wellness apps, virtual consultations, and post-stay programs can help spas extend their impact beyond the treatment room.

For spa managers, the takeaway is clear: technology shouldn’t replace the personal, but it can enhance it—offering convenience, connection, and continuity in a guest’s wellness journey.

People First

Just as important is the human-centered leadership Brown is known for.

Wellness doesn’t begin and end with the guest—it starts with the people providing the care. A supported, valued therapist delivers better service, and happy teams create memorable experiences.

Brown’s leadership style reinforces a truth many in the industry know: a thriving spa culture takes care of both staff and clients.

A Turning Point for Wellness

As Brown takes on his new role, spa owners and managers should pay attention. His appointment highlights a future where continuous learning, cultural integration, and staff wellbeing are not optional extras—they are the foundation of long-term success.

For those shaping the next generation of spa experiences, the message is clear: wellness is no longer a side offering. It’s central to hospitality, and those who embrace it fully will set the standard for years to come.