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Wellness Takes the Spotlight: Splish Naturals Partners with Runway 7 at New York Fashion Week
In a first-of-its-kind initiative blending fashion with wellness, Splish Naturals has joined forces with Runway 7 to become the Official Backstage Wellness Partner for New York Fashion Week (NYFW).
This strategic collaboration represents a new chapter in how the fashion world approaches the high-pressure, fast-paced environment of runway shows — placing wellness and recovery at center stage.
The Innovation: RejuviLounger Recovery Mats
A standout feature of this partnership is the introduction of RejuviLounger Recovery Mats, purpose-built to support models in the demanding days of NYFW.
Each mat incorporates a combination of Pulsed Electromagnetic Field Therapy (PEMF), Far Infrared Heat Therapy, Negative Ion Technology, and TENS Therapy — treatments trusted by elite athletes for their proven benefits in recovery, circulation, pain relief, and mental balance.
Now, these same technologies are being used to help models maintain peak energy, recover between shows, and prepare their bodies for the spotlight.
Wellness as the New Luxury in Fashion
This move underscores a major shift in the industry: beauty is no longer about appearance alone — it’s about how you feel from the inside out.
“Wellness is the new luxury,” says Splish Naturals CEO Matt Walsh, capturing the sentiment that’s resonating across the $5.6 trillion global wellness economy.
NYFW’s embrace of backstage wellness reflects a broader cultural trend: the fusion of aesthetics and well-being.
From mental clarity to physical performance, the emphasis is on helping models show up as their best selves both on and off the runway.
How Recovery Enhances Performance
The demands of Fashion Week can take a toll — early mornings, long hours, high heels, quick changes, and the constant adrenaline rush. The RejuviLounger system provides a tailored recovery experience with multiple benefits:
PEMF Therapy: Boosts cellular function, supports circulation, and reduces inflammation.
Far Infrared Heat: Penetrates muscles for deeper relaxation, increased flexibility, and detox support.
Negative Ion Generation: Counters oxidative stress and helps improve mood.
TENS Therapy: Delivers targeted pain relief without relying on medication.
By integrating these therapies backstage, Splish Naturals and Runway 7 are giving models the rare gift of rapid recovery — a true performance advantage in such an intense environment.
Setting a New Industry Standard
This partnership is more than a convenience — it’s a statement. Splish Naturals is championing a wellness-first mindset for the fashion world, proving that beauty, health, and performance can go hand in hand.
It’s a model that could easily influence the structure of future fashion events around the globe.
Why This Matters to the Wellness Industry
The rising demand for holistic wellness experiences isn’t limited to consumers — industries like fashion are actively seeking them out.
With the wellness market projected to reach $8.5 trillion by 2027, brands that merge luxury and purpose are becoming leaders in their space.
For spa owners and wellness professionals, this is an opportunity. By integrating advanced recovery technologies into their own offerings, spas can attract new clientele, create unique service experiences, and position themselves as innovators in health and beauty.
The Takeaway for Spa Professionals
Splish Naturals’ backstage presence at NYFW shows just how far wellness has come — from spa lounges to the runway itself.
For spa leaders, the message is clear: staying ahead means embracing tools and trends that elevate both physical recovery and emotional well-being.
As the fashion world steps into this wellness-forward future, the opportunity for collaboration between beauty, performance, and recovery services has never been greater.
By adapting these concepts, spa owners can set themselves apart and meet the growing expectations of today’s wellness-minded clientele.
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